AI avatar · faceless studio · digital shop

The face of a faceless brand.

Meet Anny — my AI avatar. She shows my planners, shares soft aesthetic content and keeps every platform on-brand, so I can create without ever being on camera. Now you can build your own.

Anny Middlemist standing in a charcoal blazer and white turtleneck, holding a laptopAI-generated avatar
Anny Middlemist sitting on a sunny café terrace with an iced latte
Anny on a slow morning. AI-generated image.

Why I created Anny

I'm shy. The idea of filming myself, talking to a camera or putting my face online always stopped me — so for a long time, I simply didn't post.

But I still wanted something of my own: an income I build myself, on my own terms, and the freedom that comes with it. Being shy shouldn't mean giving up on that.

So I created Anny. She stands in front of the camera so I don't have to, and she lets me share my planners, my prompts and what I learn along the way. If you're shy too, this shop is for you.

Meet Anny

Hi, I'm Anny Middlemist

Silver waves, soft neutrals, a little gold. I'm the face of this brand — and I'm not a real person.

In full transparency

Anny is an AI-generated avatar, created and art-directed by me, the woman behind this shop. Every image of her is made with AI. The products, the planners and the advice are real — and mine.

01

Faceless, not voiceless

Aesthetic reels, pins and carousels with Anny in the frame instead of me.

02

Products, beautifully shown

Anny holds and styles my planners so every listing looks like a lifestyle shoot.

03

One look, every platform

Same face, same mood, same palette everywhere.

The shop

Everything to build your Anny

Create your AI avatar

Avatar prompts

Create your AI avatar

Step into your CEO era. ✨ This pack gives you 100 detailed, copy-and-paste AI photo prompts to create polished, professional images of yourself (or your AI character) with Nano Banana in Gemini, plus Private Label Rights so you can rebrand and resell it.

€17.00

Consistent face kit

Avatar prompts

Consistent face kit

Keep your avatar identical in every pose and outfit.

€14.00

The course

Faceless & Aesthetic

Everything I know about building a soft, consistent brand without ever showing your face — from designing your avatar to selling your first digital product.

  1. 01Design your AI avatar
  2. 02Your aesthetic & content pillars
  3. 03Pinterest, Instagram & TikTok, faceless
  4. 04Selling digital products
Join the course

PLR bundles

Planner bundles, ready for Amazon KDP

Every bundle gives you print-ready interiors and editable covers you can rebrand and publish under your own name. No design work, no blank page — just your brand on top of files that are already formatted for KDP.

PDF interiors

Print-ready files in the standard KDP trim sizes.

Editable covers

Canva templates you can recolour and rename in minutes.

PLR licence

Rebrand the book, publish it under your own name, keep every royalty. Full terms on the licence page.

See the bundles

Find me on

Gumroad

E-books, PLR bundles, AI prompts and courses

Visit Gumroad

Amazon

My printed notebooks & planners

Visit Amazon

The list

A free prompt, from Anny

Join the list and I'll send you one of my aesthetic image prompts to try.